Search Engine Optimization (SEO) is the process of positioning your website to rank highly on search results pages for the most relevant keyword searches. SEO has the best long-term return on investment because once your site ranks for important keywords you do not pay for each additional visitor to your site. This doesn't, however, mean SEO is free. For most competitive keywords there are a number of ongoing actions you must take to achieve good rankings and hold them for the long run.
Over recent years social media has gained huge momentum, to the point where it can make or break your online marketing campaign. Social media marketing can increase the online exposure of your brand, generate more traffic to your website and create natural links to improve your search enginerankings, so it is impossible to ignore if you want your business to succeed online.
Link building is an essential component to good SEO practices and will help boost your rankings in search engines. There are many ways to acheive this, some free and some paid; however, natural linking through blogging and online relationships with business partners or related web sites, which are the most productive ways of achieving back links.